Category Archives: Digipack

Sep27

CD Cover Planning

Posted on by
Standard

A CD cover establishes a link between the artist and the album, the tone of the product – what kind of genre it links to. Despite the falling record sales CD artwork is still a very important necessity as now it is shown on sites like Amazon and iTunes which is why CD artwork is still primarily used to promote the music of an artist.

Conventions of a CD sleeve:

  1. Image (artist)
  2. Track list (reverse)
  3. Bar code
  4. Website information (label & artist)
  5. Title
  6. Logo of the record label
  7. Copyright
  8. Parental warning
  9. Singles titles
  10. Date (year the album was produced)
  11. Names of the producer(s) and songwriter(s)

Taylor Swift – Fearless

The artist I have chosen to look at has a similar style in all of her album artwork which can be seen through the font, type of picture on the front, colours used, hair & make up and tone from the album.

Image of the artist

The image of Taylor Swift on the covers of her various album covers don’t tend to vary which carries both negative and positive attributes. Her recognised style is something which her fans love and says that as an artist it shows she is confident and comfortable with her own image. However it means that there isn’t any major change seen on her album covers apart from the obvious change in dress. Swift is known for her curly blonde locks and it can be criticised that this may be the reason she keeps it the same as it is a quality that sets her aside from other artists.

Taylor Swift fits into two genres; pop and country and fits in with more conventions associated with the country genre. Similar artists like Swift show the same lack of change in thier image and album artwork like Carrie Underwood.

Layout

The layout of Taylor Swifts album covers are all quite similar – from the type and letter style to the image and style.