After contacting the record label Kitsune for the copy right permission for the song we originally chose to do a video for called ‘Stop Making Sense’ we recieved an email from the bands manager James who asked for us to call him as he had both good and bad news.
After phoning him last Thursday night we learned that although the record label couldn’t give us permission to make a music video for the original song we chose they would like to give us the opportunity to pitch a video to the record label on Tuesday at 4pm with a different song called ‘True Romance’ which they were releasing the band with in two weeks when they went on their tour with ‘The Rapture’.
After the initial shock of song change we quickly adapted and twisted our original narrative to fit with the new song. We began filming on friday and completed the primary shots in the classroom during an hours Media lesson in an unused classroom in the college. Over the weekend I created the storyboard and looked at the timing and beats in the song and tried to fit stop motion figures to the most prolific beats in the song as well as putting together the costumes for the video shoot.
Over the weekend we got all of the models sorted out for the video to play the couples. There were supposed to three couples however on the day two of the people pulled out as one of them was unwell and the other had mixed up the days of the shoot. In the end we managed to shift around some of the story board and create a narrative based on just two couples. The first couple was played by Naomi Cullen and Oliver Ettridge and the second couple was played by myself and Ryan Gibson.
After completing all of the recording in 3 hours on Monday I returned the camera and tripod I had borrowed from the college on the Friday beforehand and the next day on Tuesday completed all the editing between 11 and 3 giving us just 4 hours to create a rough edit and look over the footage we had captured. The reason why the deadline was so tight was due to the fact that the band had to pitch the music video on our behalf in New York at 11AM which was 4PM in the UK. After completing this, not only did I learn a lot but also thrived under the pressure of creating a music video in 8 hours for a client who gave us the opportunity. Not only was this my first music video but also my first time editing, using a camera and properly addapting costume and make up to a character.
There are various things we need to change to transform this video from a rough edit to a professional looking music video for a possible client. These things include split screens, multi shots, better executed and sharper stop motion figures, better lighting with possibility of various filters to assist the video in looking a lot brighter.
Some of the camera shots are slightly wobbly which means we will have to reshoot some scenes such as the stop motion figures as we didnt have a tripod at the time so the camera was unecessarily jerky where it should have been at a fixed point which would have made the final image much more effective.
After sending this to James the manager, 2 hours later the band uploaded this video for their song ‘True Romance’ on their youtube account CHANNEL CITIZENS so we assumed they had gone in a different direction and chosen a different video.
After e-mailing James asking for feedback on the video – both positive and negative we recieved an e-mail saying:
Sorry about the slow reply. I was on a long flight yesterday and today im in NY so am on a different time zone.
Your video is really great! Thank you so much for having a bash.
I have forwarded the video to the marketing dept at the record label and we will take it from there…
What i suggest is if you keep it on private, then when we get the green light from them you can let it out there. I’m not sure yet if it will be their ‘main’ video, we’ll see what the label say. Could i please ask you to until then, not give the track out to anyone else. Thanks again for the video, it’s really great.